Безкоштовна доставка в країни ЕС
0 800 750 889

Free in Ukraine

+48 222 662 709

International number

Кастомний дизайн пакетів: робота з дизайнерами

Tips for Collaboration on Custom Packaging Solutions

In today's business world, creating a recognizable brand is essential for success. One of the most effective ways to stand out from competitors is by using custom-designed bags. Bags with unique designs not only serve a practical packaging function but also become part of a company's marketing strategy, helping boost brand awareness and creating a positive brand image.

However, creating a unique bag design requires a professional approach and close collaboration with designers. To achieve effective results, it's essential to clearly define the task and interact appropriately with specialists. In this article, we'll share essential tips for working with designers to create custom packaging.

Why Custom Bag Designs are Important for Business

Custom bag design is more than just an attractive image or logo. It's a powerful tool for brand development and attracting new customers.

Visual Identity
Bags with custom designs help customers remember your brand. Bright colors, original fonts, and unique design elements make your bag recognizable.

Mobile Advertising
A bag with your logo acts as a "mobile billboard." When customers carry the bag or reuse it, they essentially advertise your brand at no extra cost.

Increased Trust in the Brand
A high-quality and stylish bag creates the impression that the company pays attention to details, building a positive image among customers.

Word-of-Mouth Effect
An attractive, high-quality bag often encourages customers to take photos or share them on social media, expanding audience reach and attracting new clients.

Main Stages of Creating Custom Bag Designs

To obtain professional and effective designs, it's crucial to follow a structured process. Let's explore the main stages of creating custom bag designs:

1. Define the Goal and Objectives of the Design

Before approaching a designer, clearly define why you need custom bags:

  • Advertising campaigns
  • Increasing brand recognition
  • Improving packaging quality
  • Promoting a specific product or service

Also, determine your target audience (youth, families, entrepreneurs, etc.) and where the bag will be used (grocery stores, boutiques, restaurants).

2. Select Bag Type and Material

The type and material of the bag directly affect printing possibilities and the final appearance of the design. Popular bag types include:

  • T-Shirt Bag — durable and versatile for grocery stores.
  • Die-Cut Handle Bag ("Banana Bag") — comfortable to carry due to its banana-shaped handle.
  • Produce Bags — used in food services and catering.
  • Loop Handle Bags — ideal for boutiques and gift shops.

Bag materials can include:

  • High-density polyethylene (HDPE) — strong and rigid.
  • Low-density polyethylene (LDPE) — soft and flexible.
  • Biodegradable polyethylene — environmentally friendly, decomposing naturally.

3. Preparing a Design Brief for the Designer

To ensure quality results, provide the designer with a detailed brief including clear requirements:
✅ Bag type and size (e.g., 40x60 cm)
✅ Preferred colors and fonts
✅ Logo and other elements placement
✅ Technical printing constraints (e.g., number of colors)
✅ File format (vector format: .AI, .EPS, or .PDF)

4. Design Development and Approval

The designer creates several design options based on the brief. Pay attention to these details:

  • Logo readability
  • Color harmony
  • Visibility of key information (contacts, slogan)
  • Overall style and harmony of design

5. Selecting a Printing Method

Printing affects the final appearance of the bag. Popular printing methods include:

  • Flexographic Printing — for large batches, high precision, and vibrant colors.
  • Silk Screen Printing — suitable for limited colors and small batches.
  • Thermal Printing — ideal for printing on flexible surfaces and small batches.

6. Production of the Batch

After design approval and choosing a printing method, the bag proceeds to production. Experienced manufacturers may provide a sample to check print and material quality.

Tips for Effective Collaboration with Designers

✔️ Be Specific in Your Requirements — Clearly expressed needs simplify the designer's task.
✔️ Allow Space for Creativity — Professional designers may offer creative solutions not initially considered.
✔️ Be Open to Revisions — The initial draft is rarely perfect. Discuss possible adjustments.
✔️ Consider Bag Material — Not all colors and details will appear well on different materials.

Where to Order Custom-Designed Bags

If you're looking for a reliable supplier of branded bags, contact Cherpack. We offer:
✔️ Professional printing of any complexity
✔️ Individual design development
✔️ Wide selection of materials and formats

? Order logo bags on the Cherpack website or call us at 0 800 750 889.

Cherpack — your trusted partner in creating unique branded bags!