The Psychology of Colors in Plastic Bag Design
How colors influence brand perception and customer behavior
In the world of marketing, colors play a crucial role in shaping a brand’s image and triggering emotional responses from consumers. Colors can evoke specific associations, influence mood, and even motivate purchasing decisions. In plastic bag design, using the right colors helps not only to attract customer attention but also to enhance brand recognition and create a positive customer experience.
Studies show that up to 90% of a consumer’s first impression of a brand is based on color alone. Therefore, when choosing colors for plastic bag designs, it’s essential to consider both the aesthetic and psychological aspects of color perception.
How different colors affect customer behavior, what associations they evoke, and how to use this knowledge to create an effective plastic bag design.
Why color psychology matters in packaging design
Plastic bags with a company logo serve not only a practical purpose—they are also a powerful marketing tool. Choosing the right color helps to achieve several important goals:
✅ Standing out from competitors
A bright and well-chosen bag color grabs the attention of customers in crowded shopping centers or on the street.
✅ Building a connection with the brand
Customers remember colors on a subconscious level. For example, red is associated with Coca-Cola, and green with Starbucks.
✅ Triggering emotional responses
Colors can generate feelings of trust, calm, energy, or even urgency.
✅ Strengthening brand identity
Consistent use of a specific color palette in all marketing materials (including bags) increases brand recognition by up to 80%.
How different colors influence customer behavior
Let’s take a closer look at how key colors affect brand perception and customer behavior:
Red – energy and urgency
Associations:
✔️ Energy
✔️ Urgency
✔️ Passion
✔️ Confidence
Effect on behavior:
- Creates a sense of urgency (often used in sales).
- Increases appetite (frequently used in fast-food branding).
- Stimulates impulse buying.
Where it’s used:
Fast food (McDonald's, KFC)
Sales and discounts
Sports brands
Example:
Red bags are often used during seasonal sales or promotions in clothing stores.
Blue – trust and stability
Associations:
✔️ Trust
✔️ Calmness
✔️ Reliability
✔️ Professionalism
Effect on behavior:
- Creates a sense of security.
- Gives an impression of professionalism.
- Suitable for companies with a strong corporate culture.
Where it’s used:
Banks (Visa, PayPal)
Technology companies (Facebook, Samsung)
Delivery services (FedEx)
Example:
Blue bags are frequently used for online orders or in the delivery industry.
Green – nature and eco-friendliness
Associations:
✔️ Naturalness
✔️ Harmony
✔️ Calmness
✔️ Environmental friendliness
Effect on behavior:
- Creates a feeling of safety and environmental responsibility.
- Promotes relaxation.
- Emphasizes the product's natural qualities.
Where it’s used:
Organic products
Natural cosmetics
Farmer’s markets
Example:
Green bags are often used in organic food stores or eco-friendly cafes.
Yellow – optimism and positivity
Associations:
✔️ Happiness
✔️ Youth
✔️ Optimism
✔️ Warmth
Effect on behavior:
- Boosts mood.
- Draws attention immediately.
- Encourages quick purchasing decisions.
Where it’s used:
Fast food (Subway)
Children’s products
Clothing stores
Example:
Yellow bags are frequently used for products targeting younger customers.
⚫ Black – luxury and elegance
Associations:
✔️ Status
✔️ Luxury
✔️ Elegance
✔️ Exclusivity
Effect on behavior:
- Creates a sense of luxury.
- Emphasizes the exclusivity of the product.
- Gives a sense of control and strength.
Where it’s used:
Luxury brands (Gucci, Chanel)
Tech products (Apple)
Footwear and accessories
Orange – energy and motivation
Associations:
✔️ Friendliness
✔️ Energy
✔️ Openness
✔️ Motivation
Effect on behavior:
- Encourages action.
- Increases the likelihood of impulse purchases.
- Creates a feeling of warmth.
Where it’s used:
Sportswear
E-commerce stores
How to choose the right color for plastic bags
✔️ Match the color to the brand’s style
✔️ Avoid color conflicts (e.g., red and green may look too aggressive)
✔️ Maintain color harmony
✔️ Consider customer psychology
Where to order branded plastic bags in corporate colors
If you want to create stylish and effective plastic bags for your business — contact Cherpack!
Order bags on the website Cherpack or call us at 0 800 750 889.
✔️ Custom design
✔️ High-quality printing
✔️ Fast delivery
Cherpack – colors that work for your brand!
- Kharkiv
- Simferopol - shirt pack, banana pack
- Kiev - printing on packages
- Chernivtsi - packages with a logo
- Sumy - bags with logo
- Dnipropetrovsk - order packages with a logo
- Donetsk - order printing on packages
- Odessa - advertising on packages, printing on packages to order
- Zaporizhzhia - plastic bags
- Poltava - advertising on packages, printing of packages
- Nikolaev - printing on T-shirt packages, printing on banana packages
- Khmelnitsky - plastic bags
- Cherkasy - T-shirt packages with a logo, banana packages with a logo
- Lviv - production of bags with a logo, printing on bags to order
- Ternopil - bags T-shirt and banana with a logo, production of plastic bags
- Lutsk - bags with a logo, printing on bags
- Rivne - T-shirt package, banana package, balls
- Ivano-Frankivsk - order bags with a logo, printing on T-shirt packages, printing on banana packages
- Vinnytsia - plastic bags, bags with banana logo and custom-made T-shirt
- Uzhgorod - plastic bags, printing on cheap bags
- Kryvyi Rih - bags with a logo, printing on packages, flexo printing on packages
- Mariupol
- Wholesale sachets
- Applying a logo on craft bags
- Pvd package with logo
- Plastic wrap
- Eco jute bag
- Receiving plastic
- Wholesale sachets
- Applying a logo on craft bags
- Pvd package with logo
- Plastic wrap
- Eco jute bag
- Receiving plastic