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Bag with Logo: Creating Branded Packaging

How to design a bag with a logo correctly to increase brand recognition

In modern business, packaging has become one of the most effective tools for marketing and branding. Bags with logos are not just a means of carrying products but also an effective way to communicate with customers and increase brand recognition. Successful companies have long used branded bags as mobile advertisements that work for them in customers' everyday lives.

Studies show that up to 70% of consumers are more likely to remember a brand when they see its logo on the packaging. Bags with logos create associations with product quality, highlight the uniqueness of the brand, and build a sense of trust among customers.

How to create a bag with a logo correctly, which types of bags are suitable for branding, and how this can benefit your business.

Why a bag with a logo is an important marketing tool

A bag with a logo serves several important functions for business:

Brand recognition
A logo on a bag attracts attention and helps customers remember the brand.

Advertising on the go
When a customer carries a bag with a logo around the city, they are essentially advertising the brand to others.

Enhancing brand status
A bag with a logo creates a sense of exclusivity and product quality.

Supporting an eco-friendly image
Using eco-friendly materials increases customer trust in the company.

Increasing customer loyalty
High-quality packaging with corporate branding creates a positive impression of the brand and encourages repeat purchases.

Benefits of branded bags for business

1. Increasing brand recognition

Studies show that people remember 80% of the information they see and only 20% of the information they hear.

Fact:
Adding a logo to a bag increases the chances that the customer will remember the brand twice as fast as without it.

Example:
Supermarkets and clothing stores actively use bags with logos to increase brand recognition.

2. Free additional advertising

Customers often reuse bags in their everyday lives — at work, during commutes, and while shopping.

Fact:
An average polyethylene bag is used 5–7 times, which increases the number of customer interactions with the logo.

Example:
Delivery companies (such as Glovo, Uber Eats) use bags with logos as mobile advertising tools.

3. Creating associations with quality

A logo on a bag creates the impression that the product is high quality and the brand is trustworthy.

Fact:
77% of customers believe that branded bags are a sign of a professional approach to business.

Example:
Luxury boutiques (Gucci, Chanel) use premium bags to reinforce the brand's high status.

4. Supporting an eco-friendly image

Brands that use recycled or biodegradable materials for their bags receive positive feedback from environmentally conscious customers.

Fact:
67% of customers prefer companies that use eco-friendly bags.

Example:
Starbucks, IKEA, and H&M use biodegradable bags as part of their corporate sustainability strategy.

Popular types of bags with logos

Let's look at the most popular types of bags for branding:

1. T-shirt bags with logos

✔️ Lightweight and durable
✔️ Can withstand heavy weight
✔️ Affordable option for grocery stores and supermarkets

Applications:

  • Grocery stores
  • Supermarkets
  • Delivery services

2. Banana bags with logos

✔️ Stylish look
✔️ Reinforced cut-out handle
✔️ Suitable for high-quality printing

Applications:

  • Clothing stores
  • Perfume shops
  • Gift shops

3. Loop handle bags with logos

✔️ High strength
✔️ Suitable for heavy products
✔️ Can be reused multiple times

Applications:

  • Electronics stores
  • Shoe stores
  • Premium products

4. Paper bags with logos

✔️ Eco-friendly
✔️ Emphasize the brand's status
✔️ Easy to customize

Applications:

  • Handmade products
  • Eco-friendly stores
  • Gift shops

How to create the perfect bag with a logo

1. Choose the right material

  • Polyethylene — for durability and wear resistance
  • Paper — for eco-friendliness
  • Polypropylene — for transparency

2. Select a color that matches the brand’s identity

  • A contrasting logo on a dark bag stands out well
  • Combining black, white, and red is most effective

3. Add brand information

  • Logo
  • Contact details
  • Slogan

4. Choose the right printing method

  • Flexography — for mass production
  • Screen printing — for vibrant logos
  • Hot stamping — for a premium effect (gold, silver)

Where to order bags with logos in bulk

If you want to create stylish and durable bags with a logo — contact Cherpack!

Order bags on the website Cherpack or call us at 0 800 750 889.

✔️ Bulk discounts
✔️ Fast delivery
✔️ Custom design

Cherpack — branded packaging that works for your business!